Texas Tech University
2024 Campaign Launch Weekend
Work completed while serving as Senior Account Director at 160over90
Objective
Develop a signature Homecoming VIP Weekend experience that would serve as the launch platform for Texas Tech’s first-ever Comprehensive Campaign: On & On, designed to inspire pride, foster engagement, and generate momentum toward raising funds over four years.
Approach
We concepted and produced a multi-day series of exclusive events that blended tradition, storytelling, and immersive experiences. From thoughtfully designed environments to curated programming, the activation highlighted Texas Tech’s legacy while showcasing the bold future vision of the On & On campaign, ensuring key stakeholders felt both celebrated and motivated to support.
Result
The campaign launched to great success, uniting alumni, donors, and university leadership in a shared vision. The Homecoming VIP Weekend created a powerful sense of pride and community, laying the foundation for long-term fundraising and stakeholder engagement. The weekend kicked off with an event to welcome top supports in an immersive experience. Additionally, guests were able to enjoy a customized VIP area at the official homecoming concert.
Texas Tech University is a leading public research institution in Lubbock, Texas, known for its strong academic programs, spirited athletics, and deep-rooted traditions. With a vibrant community of students, alumni, and supporters, Texas Tech fosters innovation and pride through both education and engagement. The university continues to grow its impact nationally while staying true to its mission of shaping future leaders.
Texas Tech University | www.ttu.edu
Work completed while under contract at 160over90.