reMarkable
reMarkable Pro PR Launch | 2024
Work completed while serving as Senior Account Director at 160over90
Objective
Introduce reMarkable’s new product to market by creating an immersive brand experience that educates and excites key media and influencers, while reinforcing the brand’s positioning as the leader in paper-like digital note-taking.
Approach
Hosted in New York and San Francisco, we curated an intimate, hands-on journey where attendees could explore the product’s features, engage in guided demos, and hear directly from brand executives. The experience was designed to replicate the feeling of writing on paper, highlighting reMarkable’s innovation while fostering meaningful conversations with tech press, lifestyle media, and influential voices like iJustine.
Result
The events generated strong early buzz and awareness ahead of the Fall launch, building credibility with top-tier publications and influential creators. By offering a tactile, one-of-a-kind experience, reMarkable strengthened its reputation as a category innovator and established relationships that amplified coverage and consumer anticipation for the new product.
reMarkable is a pioneering tech company that creates paper-like digital tablets designed to replace notebooks and printouts. With its minimalist design and intuitive interface, the device feels just like writing on paper while streamlining note-taking, sketching, and document review. reMarkable empowers creatives, professionals, and learners to think better with less distraction and more focus.
reMarkable | www.remarkable.com