Chase Sapphire

Food Truck Take-Over | 2022

Work completed while serving as Senior Account Director at 160over90

Client Objective

Deliver an unforgettable, show-your-card surprise-and-delight moment for Chase Sapphire Reserve cardmembers through elevated, money-can’t-buy culinary experiences.

Approach

We partnered with a renowned NYC chef, Dominique Ansel, to craft a one-of-a-kind menu, served from a fully branded Chase Sapphire food truck that popped up in key NYC locations. With just a flash of their card, Reserve members unlocked access to exclusive bites, blending culinary prestige with cardmember perks in an engaging, unexpected way. Additionally, cardmembers were able to gain exclusive access to to these treats online.

Result

The activation captured attention well beyond the streets of New York. With 3.6M earned media impressions, 42K cultural impact impressions, and strong social amplification including influencer and media mentions the campaign generated outsized buzz relative to scale. Most importantly, Chase Sapphire Reserve cardmembers left with a tangible, memorable taste of the brand’s promise: exclusive access to extraordinary experiences.