Chase Sapphire

SingleThread | Global Guest Chef Collaboration Series | 2023-2024

Work completed while serving as Senior Account Director at 160over90

Objective
Extend Chase Sapphire Reserve’s promise of access to extraordinary, money-can’t-buy experiences by immersing cardmembers in SingleThread’s acclaimed Chef Collaboration Series, uniting world-class culinary talent with intimate, once-in-a-lifetime dining moments.

Approach
Chase Sapphire Reserve partnered with SingleThread to open its doors exclusively to cardmembers, curating eight two-night collaboration events with globally renowned chefs. Each visiting chef toured SingleThread’s farm to hand-select seasonal produce, which then inspired a menu that blended their signature style with SingleThread’s ethos creating a sensory, storytelling-driven dining adventure that transcended cultures and borders.

Result
Each of the 16 total events sold out in record time and the collaboration series delivered an unforgettable experience that reinforced the prestige of Chase Sapphire Reserve, providing cardmembers with rare access to world-renowned chefs in an intimate setting. The event not only elevated the brand’s connection to culinary excellence but also strengthened cardmember loyalty by showcasing the unique access to global culinary talent.